When we work with our clients on a brand or sales video, we very much like to know that they are going to get as much as humanly possible with the work we’ve done for them.  The whole point is to help businesses grow and succeed!

But video is a relatively new medium for many businesses, and it can be less obvious how to do that. It is easier to understand where to use brand photos and headshots since so many digital and print applications for images are very well known and people are comfortable with those uses.

At the same time, when we create a video for someone, we actually gather way more great information than we do in a photoshoot, that is great for sharing with your clients in more than just the video edit we create for them.  It takes a little more work to get that into a usable form, but it’s all gold once you do!

We have polled our clients who used them successfully, our marketing colleagues, and anyone else who would listen, for ideas

  1. Put on your website, obviously
  2. Put on YouTube
  3. Use animated gifs from it, and a link to the video, in an email blast or newsletter (and re-use segments in future ones highlighting different points)
  4. Use a segment of it as a video signature (this can really help with response rates to your emails)
  5. Use in support of a promotion, event, or other seasonal thing
  6. Use to educate your customer before they’ve even become one by inserting it into your sales process as required viewing
  7. Break your edited video into individual clips, or purchase bulk clips, to create super short social media posts or reels with short messages
  8. Create a large number of helpful blog posts from your video interviews – that is, transcribe and edit the extensive interviews to translate for a reading audience.
  9. Create a large amount of social media copy from your video interviews – that is, transcribe and edit the extensive interviews to translate for a social media audience.
  10. Edit unused b-roll or interview clips into short social media reels with different messages

Bonus uses:

  • In combination with a brand lifestyle photoshoot, use the copy from the interviews in print applications
  • In combination with behind the scenes photos or videos of the shoot, use the copy from the interviews on your social media

Many of these things require additional massaging of the video content.  That is, of course, additional work!  But when the information from a video is so rich, it makes a lot of sense to repurpose it in more ways than photography ever could be.  We have relationships with people who can help with some of those, or with others that involve video or audio editing, we can help as well.